Reuters summarizes a recent comScore report that indicates that Google ad views are increasing. The article states:
Web tracking firm comScore Inc's monthly report on "paid clicks" showed Google's U.S. growth at 19.6 percent in April from a year ago, compared with growth of 2.7 percent in March and 3.1 percent in February, according to analysts.
Forum members believe that this means the recession is over. (Or perhaps people are clicking because they're dreaming to buy products they can't afford during the recession.)
But it could mean that ad views may have been down in the past and this shows an increase.
Still, other forum members are disappointed in the poor ad targeting that has been impacting publishers for a good amount of time. They feel that a lot of these clicks shouldn't happen because they're not as contextual as they should be.
Forum discussion continues at WebmasterWorld.
