How Important are Header Tags?

May 9, 2008 • 9:54 am | comments (4) by | Filed Under SEO - Search Engine Optimization

A High Rankings Forums member wants to know if header tags (H1, H2, H3, H4...) are weighted on search engines.

The answer is probably not, but some people think that there's minimal weight from search engines. The point is that header tags are for user readability versus focusing on search engines. If you wanted to test the theory, you could remove the header tags and instead use CSS to see how it performs.

Additionally, it's important to note that if this is something spammers start using more heavily, chances are search engines will devalue it even more (if header tags are even a metric in the algorithm). That said, do your own testing and come up with some results, but the skepticism is pretty obvious from the post.

Forum discussion continues at High Rankings Forum.

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