Does the Multiple Link Penalty Really Exist?

May 9, 2008 - 10:03 am 1 by
Filed Under Link Building

A WebmasterWorld member wants confirmation if getting multiple links would cause a penalty in the SERPs. He notes that very popular sites which rank on the first page of Google have a lot of links, including those from "shady" places. Why, then, can't he do the same thing on his smaller site?

Some forum members believe that the age and authority of site matter in this case. Some sites just always get inbound links. Others don't unless something is up.

A new site that gets like 20 links per day, then all of a sudden gets 2000 in one day, well then there's tom foolery going on there and the penalty gets slapped. Once that penalty is slapped, over time it will go away.

So be careful when you build your links, because you can find a dent in your rankings, but as forum members note, the rankings will generally improve.

Forum discussion continues at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: How Important are Header Tags?