Does the Multiple Link Penalty Really Exist?

May 9, 2008 - 10:03 am 1 by
Filed Under Link Building

A WebmasterWorld member wants confirmation if getting multiple links would cause a penalty in the SERPs. He notes that very popular sites which rank on the first page of Google have a lot of links, including those from "shady" places. Why, then, can't he do the same thing on his smaller site?

Some forum members believe that the age and authority of site matter in this case. Some sites just always get inbound links. Others don't unless something is up.

A new site that gets like 20 links per day, then all of a sudden gets 2000 in one day, well then there's tom foolery going on there and the penalty gets slapped. Once that penalty is slapped, over time it will go away.

So be careful when you build your links, because you can find a dent in your rankings, but as forum members note, the rankings will generally improve.

Forum discussion continues at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Search Console Performance Reports & Page Indexing Delayed Again

Dec 4, 2025 - 7:21 am
Bing Search

Bing Tests New Search Bar With Advanced Tools Menu

Dec 4, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: December 3, 2025

Dec 3, 2025 - 10:00 am
Google Ads

Google Ads Channel‬‭ Reporting For PMax Rolling Out To Some

Dec 3, 2025 - 7:51 am
Google Ads

Google Ads Launches Products At This Location Link Unit

Dec 3, 2025 - 7:41 am
Google

Google Search Bar Adds Upload Image/File That Goes To AI Mode

Dec 3, 2025 - 7:31 am
 
Previous Story: How Important are Header Tags?