Adam Audette wrote a brilliant piece on the fundamentals of link building on his blog, and he's right on the money. His core message is that links reflect value, so your linking strategy should focus on finding that valuable link and seeking out the appropriate neighborhoods for gathering such links. The higher the quality of the link, the better it is for you.
I'd summarize the entire post, but it really deserves its own read, your social media bookmarking, and your links too. Seriously. Adam did a great job. He divides his post into how link building has evolved, the components of a quality link, the importance of link neighborhoods, where to begin, and how to perform strategic link building.
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