What Belongs in a Search Engine Optimization Strategies Document?

Mar 28, 2008 - 9:50 am 1 by

At a Cre8asite Forums thread, a user is looking for guidance on how to compile a SEO strategic document. What would be contained in such a document?

The first step in writing a document like this is determining your audience and asking who is going to read this strategy document. Once that's set, you can think of other goals, particularly the company goals and the departmental goals.

But be careful. Don't make promises you can't deliver:

I'd also try to be easy on predicting awesome sales. It is better to underestimate and be a winner later, then overestimate now and be seen as underachiever. Even if in the latter variant, you've done exceptionally well.

What do you think? Forum discussion continues at Cre8asite Forums -- and the final outline for the SEO strategies document is revealed.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 15, 2024

Jul 15, 2024 - 10:00 am
Google Search Engine Optimization

Google To Host More Creator Meetings

Jul 15, 2024 - 7:51 am

Google Tests AI-Organized Local Search Results Page

Jul 15, 2024 - 7:41 am

Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore

Jul 15, 2024 - 7:31 am

Google May Be Rolling Out 3D/AR Images More Widely

Jul 15, 2024 - 7:21 am
Google Search Engine Optimization

Google: Removing Massive Disavow Lists Should Not Worry You

Jul 15, 2024 - 7:11 am
Previous Story: Google Adds Robots.txt Generator to Webmaster Tools