Daily Search Forum Recap: March 26, 2008

Mar 26, 2008 - 6:00 pm 0 by

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Can You Take Your Yahoo Search Marketing Data with You?
    A WebmasterWorld thread has a horror story about how difficult it seems to take PPC data out of Yahoo! Search Marketing and port it to another account. In this particular case, the person is trying to detach from a search agency and migrate the information elsewhere. Is it possible? It seems that the answer to that is no. Werty speaks about his own experience with his switch over to Panama. According to him, when that
  • Does Exact Match in Google AdWords Override Broad Match?
    Let's say you're performing a campaign on Google AdWords and you have similar search terms -- for example, some with broad match and some with exact match for particular queries. Say, for example, that one of your searches is for [blue widgets] and the other is for blue widgets (broad match, no quotes). The question is -- which one does Google choose to trigger the ad? A Google AdWords help document discusses this question in
  • Is There a Way to Prove ROI from Search Engine Optimization?
    Some clients just need to know if their SEO investment is worthwhile. But how do you measure ROI, or rather, can you prove that there is a return on the investment? It's a hard question to answer. On the superficial level, you can check Google Analytics and check if there has been an increase of visitors to your site, and if so, where they came from. But typically, there's really no way to prove ROI
  • Reminder: Google AdWords Display URL Policy Coming April 1st
    In February, we reported Google intends to change the AdWords URL policy, where the display URL must match the landing URL. Now, if you log onto your Google AdWords account, you'll likely see this in your dashboard: There are still a number of WebmasterWorld members who are baffled by this announcement. They thought this was the rule the entire time. The difference, really, is that it's going to be enforced as of April 1st. Basically,
  • How to do Local SEO from Facebook
    Andrew Shotland aka Local SEO Guide has a very cool writeup on Facebook Pages and Local Search Engine Optimization. He explains that it's possible to do local SEO from your Facebook page and illustrates the process, which includes setting up your own blog, installing a Facebook application called SimplyRSS, keeping content updated regularly, and networking on Facebook very often. Does it work? He illustrates that an accountant from the UK is using it, and it
  • New Google AdWords Video Ads
    I was doing some searches this morning and I spotted a new type of Google AdWords video ad. For example, a search on cell phones returns a video ad for BlackBerry. Here are screen captures: (1) The search results page: (2) Zoom in on the ad on the right side of the page: (3) Click watch demonstration: (4) After the video is done playing, you can click on an in ad link to the advertiser's
  • Google AdSense's Advanced Reports Having Major Uptime Issues
    Dozens of reports from WebmasterWorld claim that Google AdSense's advanced reports are having major downtime issues. The errors people have been seeing are: Report generation failed There was an error in generating the report you requested. Please try again later. First reports came in at about 8:45pm (EST) and the issues still appear to be bogging down some AdSense publishers. I tried a few reports and they worked for me, but maybe my advanced reports
  • More Video Search Ads Being Noticed: Yahoo Partner Results
    Last week, at Search Engine Land, I wrote Yahoo Graphical/Video Search Ads Named Partner Results, and then Greg Sterling did a nice follow up with his Branding Coming To Search In A Big Way. The point is that video in search ads are coming and looks like they might be here to stay. We saw this with Google in February with the Jason Bourne example and now we are seeing it with Yahoo's shop honda
  • Google Adds Two More AdSensePro Reps: Brian & Suman
    Just four months ago, Google added two new AdSense representatives to the Google Groups area to help the original AdSensePro. Since then, AdSensePro Ashley and Jordan have been hard at work helping AdSense publishers in the AdSense Help Group. Google has decided to add an additional two representatives, AdSensePro Brian and AdSensePro Suman. AdSensePro said in the Google Groups thread: Brian is based out of our Dublin, Ireland office and helps support the UK English
  • Google's New Search Box Within Search Results Increases Traffic
    Early March we reported that Google Tests Additional Sitewide Searchbox Within SERPs. Yes, for certain queries, Google will show a site search box, likely so they can increase search volume for the engine but say that they can help the searcher. In any event, since then I have been watching to find reports on what a search box like this would do to one's traffic. One report via a WebmasterWorld thread reports that his traffic
  • adCenter Editor Beta (ACE)
    A WebmasterWorld thread says Microsoft is inviting some adCenter advertisers to beta test a new ad editor. The acronym for this product is ACE, standing for adCenter Editor (Beta). According to the member in the thread, it appears to be an Internet Explorer browser plugin that helps you manage your search ads. I assume it speeds up the process as well as gives you more data as you edit them. Here is the exact post

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