Is There a Way to Prove ROI from Search Engine Optimization?

Mar 26, 2008 - 9:52 am 2 by

Some clients just need to know if their SEO investment is worthwhile. But how do you measure ROI, or rather, can you prove that there is a return on the investment?

It's a hard question to answer. On the superficial level, you can check Google Analytics and check if there has been an increase of visitors to your site, and if so, where they came from. But typically, there's really no way to prove ROI since there are so many different factors in play, including the increase in traffic, the attribution of that traffic to your actual SEO efforts, and the long-term investment of your SEO efforts.

Additional metrics include gathering prospective callers from the website (a practical solution to measure this would be to put a different phone number on the website versus on print publications) or by simply asking "How did you hear about us?" to people who dial in.

Forum discussion and (which includes a very nifty guide for metrics posted by nethy) continues on High Rankings Forum.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 23, 2024

Jul 23, 2024 - 10:00 am
Google

Google Search AI Overviews Video Descriptions

Jul 23, 2024 - 7:51 am
Google Ads

Google Won't Deprecate Third-Party Cookies In Chrome

Jul 23, 2024 - 7:41 am
Google

Google Tests Larger Sitename & Favicons

Jul 23, 2024 - 7:31 am
Google Ads

New Google Ads Sitelinks Interface

Jul 23, 2024 - 7:21 am
Google Ads

Google Ads Editor Version 2.7 Is Now Out

Jul 23, 2024 - 7:11 am
Previous Story: Reminder: Google AdWords Display URL Policy Coming April 1st