I am not sure why there isn't more discussion around this topic, but yesterday Google's YouTube announced new APIs to allow you to add YouTube's features, content and more to your own site.
So let's say you wanted to create an SEO tips video site, pulling content dynamically from YouTube - well, now you can do that easily. Want to allow people to upload directly on your SEO only video site, but don't want to host the file yourself? The YouTube API allows you to do that and host it for you, as if it is on your site.
The API allows you to:
- Upload videos to YouTube
- Add or Edit the video details such as titles, description, tags, and so on
- View videos based on most viewed, top rates and so on
- Query YouTube's content based on almost anything
- Customize your video players in both design and features to fit your site perfectly
The full API can be accessed at Google Code and they already have an extensive developers guide for you to experiment with.
Here is a video with more details:
In short, video is a great way to supplement your content. I am a strong believer in video these days and I have been putting a lot of effort into my recent Search Buzz Roundup Videos. In fact, my last video, RIP Ask.com, Google Sitewide Search & Siloing Debate received almost 200 views, which I think is a good amount of views for a late Friday video in the SEO world.
Forum discussion at WebmasterWorld.
