Rand Fishkin wrote a blog post on the reasons why you must attend SMX West. Among his reasons: you can meet potential employees and clients, you can perform competitive analysis, you can brainstorm with speakers, you can test your elevator pitch, you can set goals for yourself, and applications of the right tip may increase your ROI. This works for any conference, really, and it should be part of any Search Marketer's agenda.
But why SMX West? Well, for one, I'll be there. Rand mentions that great people will be going, and you bet I'll be blogging from the front row as always. Rand argues that in comparison to other conferences, there's also great food (just make sure you prepare Kosher food this time, Danny!) He adds that the timing is great, the sessions are new (the lineup is revamped), three days is a perfect length (I like it better than two, especially since I'm flying cross country), it's in Silicon Valley, there's free wifi, there are great after-parties (really?!), and there's breakthrough content.
So if you haven't signed up for SMX West yet, do it. The deadline for a discount registration is two days from now, so do it right away! You can register at the official SMX West website.
Also, as you know, Barry (you know, the guy who runs this blog) is arranging SphinnCon Israel next month (February 5th). If you're a local or near Israel, you're encouraged to attend. There are representatives from many search agencies in the country in addition to Google Israel representation. It should be a blast.
Postscript Barry: Danny wrote a post on SphinnCon Israel at Search Engine Land, please make sure to check it out.
SphinnCon has a limited number of seats available, and the full agenda has been posted. I won't be there, so it won't be as fun as if I would, but you're encouraged to attend. If I could make it, you bet I would!
Forum discussion continues at Sphinn.