Google May Allow Hiding Content Under a Z-Layer?

Nov 15, 2007 - 10:02 am 6 by

A Google Groups thread asks if there's any such penalty for using the z-index HTML attribute underneath images. Would that be deceiving the search engines if you're putting text underneath an image that is not apparent to the visitor?

Bergy from the Google Webmaster Central team says that it's not a bad practice:

So, the technique you've laid out here is neither good nor evil. ... [I]f the hidden content is a more-accessible-but-less-pretty version of the content that hides it--e.g. text behind an image containing those words--our quality measures should not mind. Of course, we suggest using the ALT and TITLE attributes of the IMG tag, which were designed for this very purpose (providing alternative text to replace images), but you are, of course, free to design your site as you see fit.

That's interesting, and it should help other web designers who are in a similar pickle. ;)

Either way, hopefully the quality measures really do not mind.

Forum discussion continues at Google Groups.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 29, 2026

Jun 29, 2026 - 10:00 am
Google Search Engine Optimization

Google's Head Of Search - Liz Reid: We Want Great Content To Shine

Jun 29, 2026 - 7:51 am
Google

Google Begins Rollout Of Top Stories Carousel In AI Overviews

Jun 29, 2026 - 7:41 am
Google AdSense

Google Breaks Out Where Local Inventory Ads & Free Local Listings Are Available

Jun 29, 2026 - 7:31 am
Other Search Engines

ChatGPT Ads Drops Sponsored Label For Ad Label

Jun 29, 2026 - 7:21 am
Google Ads

Google Ads PMax Product Reporting By Asset Group & View Audience Segments

Jun 29, 2026 - 7:11 am
 
Previous Story: Go Daddy Partners with Google for Webmaster Tools