Should Your E-Commerce Site be Dynamic or Static?

Oct 26, 2007 - 9:33 am 2 by
Filed Under Dynamic Site SEO

A discussion at Cre8asite Forums goes into a lot of questions about what a search engine prefers to see in a homepage. Is dynamic content preferred, or does a static homepage do just as well? For instance, the big contenders (eBay, Amazon, CNN) are updating their homepages constantly. Should we follow their example?

As Bill Slawksi says, it varies per site. A hybrid of dynamic and static features may be the best solution for most. Too much dynamic content may lose a familiar feel to a regular user.

Old stuff that doesn't change too much or too frequently that gives people a feel for the personality of the site, and a glimpse of what makes them unique while providing some stability.

But it really depends who your competitors are, according to Pittbug. If you're challenging these big sites, then sure, you'll want to emulate them as much as possible.

Ruud, however, says that search engines don't take preference over any particular homepage presentation. It all depends on your business.

Finally, EGOL says that you can view your analytics and see what kind of activity your users are doing on your website to see if it necessitates change.

An interesting read indeed. I personally like some dynamic elements. It makes the site feel like it's being attended to more often.

Forum discussion continues at Cre8asite Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 20, 2024

May 20, 2024 - 4:00 pm
Google Search Engine Optimization

Google Working On Surfacing More Content That Comes From The Heart

May 20, 2024 - 7:51 am
Google Search Engine Optimization

Danny Sullivan: We Speak Directly To Engineers Working On Google Ranking Systems

May 20, 2024 - 7:41 am
Google Search Engine Optimization

Comments To Notes In Google Search?

May 20, 2024 - 7:31 am
Google

Google Says Notes On Search Now Ends Soon

May 20, 2024 - 7:21 am
Bing Search

Bing Lets You Turn Off AI Responses But Google Doesn't Let You Turn Off AI Overviews

May 20, 2024 - 7:11 am
Previous Story: Firefox Made $56 Million in 2006 from Google