Yahoo Reporting Error: Advertisers Reports Showing Charges in Millions

Oct 9, 2007 - 7:33 am 1 by

A WebmasterWorld thread and DigitalPoint Forums thread is reporting that Yahoo Search Marketing is having some major reporting issues.

One advertiser noticed he has received 1,201,660 clicks, costing him $965,212.38!

Yea, almost $1 million for just over 1 million clicks.

What happened? It appears that Yahoo upgraded the reporting features amongst other things, which caused some advertiser's reports to show huge spikes in numbers.

I would not panic, it appears to be a reporting issue only and there are no confirmed reports of actual charges of $1 million being placed on any advertiser's credit card. In fact, one advertiser reported that Yahoo is already fixing the issue.

I emailed my Rep & he said they know about it & they are working on resolving it already. The UI was upgraded & there are quite a few bugs that were produced because of it. We can't log into some accounts from certain countries at all now.

Here is a screen capture of someone's account at DigitalPoint Forums:

Yahoo Advertiser Reporting Errors

Ouch!

There are also reports of issues logging in to advertiser accounts and more. I suspect these bugs will be resolved by the end of today.

Update from Tamar (October 10): YahooPete has updated the thread to inform advertisers that it was indeed a bug that has been fixed.

Forum discussion at WebmasterWorld and DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google: Publishing Content In Bulk Is Not Spam

Mar 19, 2024 - 7:41 am
Bing Ads

Now Important Google Ads PMax To Microsoft Advertising PMax - Fully

Mar 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Canonicalizing From WWW to Non-WWW Won't Impact Your Search Rankings

Mar 19, 2024 - 7:21 am
Google News

Google Changes: Liz Reid New Head Of Search, Pandu Nayak Steps Down As Search Quality & Rankings Lead

Mar 19, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Previous Story: Google Launches Video AdSense Units But Doesn't Enable the Feature