Google Campaign Optimizer – A Friend or Foe?

Oct 4, 2007 - 8:33 am 0 by

Google AdWords and other paid search marketing (PPC or pay-per-click) platforms including Yahoo! Search Marketing and MSN AdCenter provide very robust administration platforms to allow for a variety of options to be specified when serving ads to searchers and contextual partner sites. Just over the past two years, these systems have become increasingly capable of allowing advertisers to focus their budgets towards keyword phrases that are providing return on their advertising spend. Even with all these capabilities, a lack of testing, research and/or understanding of past performance can make campaigns inefficient.

Google offers one particular option to its AdWords advertisers called “campaign optimizer.” In the past, this was an option that could be found in the campaign level settings page, however Google seems to be pushing their “enhancements” more often within the main dashboard. A recent thread started at WebmasterWorld forums describes this situation, as a user relates seeing messages within his dashboard to the effect of running the campaign optimizer in order to “increase traffic by 17%.”

Is this the right tactic to use? Should advertisers allow Google to enhance their campaigns’ performance? In my opinion it depends on the account. If the owner of the account has the time to run tests and optimize the campaign by themselves, they will likely do at least as well as or better than Google, without having to fear that in Google’s eye’s “optimization = spending the entire daily budget each day.”

Join the discussion at WebmasterWorld forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Programming Note: Schedule Change For Thursday & Friday