Is a Combination of PPC and Organic Results on the Same Page "Too Much?"

Oct 5, 2007 - 9:58 am 4 by

Let's say you're ranking really well for a specific keyword. You also have a PPC campaign and your paid listings are on top. Is it too much? Should you curb your spending and focus on your organic links, since in the end, it is free?

In many cases, the answer is no. They complement each other. Awhile ago, I covered a webcast where link expert Eric Ward says the same thing: an appropriate mix is critical. Bill Hartzer says the same thing on Search Engine Guide. This still holds true. Reinforcement is always helpful, and if your results appear on both the organic and paid side, your users might be inclined to click on those links and increase your revenue.

Some very valid thoughts are voiced by member J. Clark:

1. I want the conversion no matter how we get it (as long as it is profitable)
2. If my company isn't visible in those sponsored spots, our competitors will gladly take the real estate.

If it costs more to rank in both areas, do it. Just keep tweaking to find the solution that converts best for you with the least amount of spend if budgeting is your concern.

Forum discussion continues at Search Engine Watch Forums.

This post was composed on October 2nd and was scheduled for publication on October 5th.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 29, 2025

Apr 29, 2025 - 10:00 am
Other Search Engines

ChatGPT Search Gains Shopping Search Features (Not Ads) & More

Apr 29, 2025 - 7:51 am
Google Search Engine Optimization

Google: Changing Lastmod Date In Sitemap Isn't An SEO Hack

Apr 29, 2025 - 7:41 am
Bing Search

Bing Tests New AI Answer Summary

Apr 29, 2025 - 7:31 am
Google Ads

Google Tests New Shopping Ads Design

Apr 29, 2025 - 7:21 am
Bing Search

Bing Search Without Microsoft Name By Logo

Apr 29, 2025 - 7:11 am
Previous Story: Should Designers Know SEO?