The Yahoo! Search Marketing blog has just announced the launch of a brand new tool, the Traffic Quality Center. The goal of the Traffic Quality Center is to combat click-fraud, learn about traffic quality, and access tips and information regarding search marketing and click-fraud detection.
While many users appreciate this system and welcomed the news, others at WebmasterWorld felt that Yahoo needs to play a more active role in addressing issues for search marketing.
I think the traffic quality center is a great resource that can help advertisers understand the quality of traffic. But while making sites touting how you are making the search marketplace better is one thing, actually enforcing those principles is another.
And it's not just the types of traffic Yahoo! keeps blindly accepting, it's the fact that advertisers still don't have basic features to fight it. ... But I have to wonder, if Yahoo! is so determined to stop click fraud, why are they not policing their partners and giving their advertisers tools to fight it?