Jakob Nielsen Discusses the Future of the SERP

Jul 17, 2007 - 9:29 am 3 by

Gord Hotchkiss blogged about an amazing interview with usability expert Jakob Nielsen on the future of the search results. A discussion ensued on Cre8asite Forums about the interview, since Nielsen brings up a lot of really interesting points:

  • He says that results may not be computed by the number of links in the future so sites like Wikipedia may no longer be in the forefront.
  • He proposes changing the search results to more two-dimensional layouts.
  • He believes that personalization is impossible since people may want different results depending on the time of day.
  • Display ads may cause "banner blindness" which means that users may disregard other multimedia presented on the page.

Bill Slawski disagrees with much of what Nielsen says. For one, he believes that the search results have changed drastically within 3 years, whereas Nielsen believes that they haven't. He also believes that Wikipedia is useful as a starting point in conducting research -- and I'd agree with that. Wikipedia links are often relevant to the typical user.

The interview is very comprehensive but should definitely be read, and forum discussion continues at Cre8asite Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 12, 2025

Sep 12, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Heated Spam Update, Web Declines, AI Mode Updates, AI Max Rolls Out & More

Sep 12, 2025 - 8:01 am
Google Search Engine Optimization

Google Search Quality Raters Guidelines Gains AI Overview & YMYL Definitions

Sep 12, 2025 - 7:51 am
Google

Google Search Tests Dropping 100 Search Results Parameter

Sep 12, 2025 - 7:41 am
Bing Ads

Bing Tests Microsoft Sponsored Ads With Three Dots By URL

Sep 12, 2025 - 7:31 am
Google

Google Shows AI Overviews For Currency Exchange Rates

Sep 12, 2025 - 7:21 am
 
Previous Story: Google's Cookies to Expire in 2 Years Rather than in 31 Years