Should You Stop Advertising on the Main PPC Channels?

Jul 4, 2007 - 8:38 am 0 by

A Search Engine Watch Forums member is frustrated with the amount of time and energy required to optimize his PPC campaigns on Google, Yahoo, and MSN. He had come to the Search Engine Watch Forums to get advice on where to go next. Should he try other networks?

Discovery writes to say that he should continue reaching into the existing networks and continue optimizing until there are no options left.

I would not suggest 2nd tier networks that endores "contextual" ads until you have fully exploited G, MSN and YSM. Of course keep your eyes open on new ad models such as Pay Per Acquisition like and old affiliate stand bys like

Additionally, he adds, with other advertising technologies, there is a lot of promise and ways to make gains in your advertising campaign.

Google is rolling out audio/radio ads and Video ads which will ultimately migrate into the realm of internet TV/ possibly Cable TV in the future. Keeping up with how to use these advertising channels is important for any small or large business.

Forum discussion at Search Engine Watch Forums.

This post was written on Monday, July 2nd, and scheduled for publication on July 4th.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: July 4th from the Search Industry