eBay Google Ads Return, Google AdWords Advertisers Not Happy

Jun 25, 2007 - 7:44 am 1 by
Filed Under Google Ads

Almost two weeks ago eBay pulled their Google AdWords ads, and we estimated that Google was out about $26 million per month from this "experiment."

Now, eBay has resume their advertising with Google, but as the NY Times reports, they did so with less frequency.

EBay, the online auction company, said Friday that it planned to resume placing Web advertising through Google, but that it would rely on alternative advertising services to a greater degree.

Hani Durzy, a spokesman for eBay, said Friday that his company would resume advertising on Google, but at reduced levels. “I will tell you it will be in a much more limited way than it was before,” Mr. Durzy said. “What we found is that we were not as dependent on AdWords as some people thought.”

A WebmasterWorld thread has Google AdWords advertisers wishing that they hold true to that statement and limit their ads.

They could just eliminate all the useless search terms they appear for and save a bundle. It wouldn't affect their results.

But many are now seeing some of those "useless search terms" appear in the sponsored results section in Google from eBay. Terms such as "used kleenex" and many others.

Time will tell.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: 75% of AdSense Publishers at DigitalPoint Earn $25 or Less Per Day