Almost two weeks ago eBay pulled their Google AdWords ads, and we estimated that Google was out about $26 million per month from this "experiment."
Now, eBay has resume their advertising with Google, but as the NY Times reports, they did so with less frequency.
EBay, the online auction company, said Friday that it planned to resume placing Web advertising through Google, but that it would rely on alternative advertising services to a greater degree.Hani Durzy, a spokesman for eBay, said Friday that his company would resume advertising on Google, but at reduced levels. “I will tell you it will be in a much more limited way than it was before,” Mr. Durzy said. “What we found is that we were not as dependent on AdWords as some people thought.”
A WebmasterWorld thread has Google AdWords advertisers wishing that they hold true to that statement and limit their ads.
They could just eliminate all the useless search terms they appear for and save a bundle. It wouldn't affect their results.
But many are now seeing some of those "useless search terms" appear in the sponsored results section in Google from eBay. Terms such as "used kleenex" and many others.
Time will tell.
Forum discussion at WebmasterWorld.
