Is Google Buying Up the Unsold AdWords Inventory?

Mar 27, 2007 - 10:16 am 0 by
Filed Under Google Ads

A Cre8asite Forums member notes that instead of getting targeted Google ads, he is seeing a more pervasive theme of ads for Google AdWords:

It used to be that those pages had some sort of general ads on them, often four different text ads (in a banner). Most often they were fairly well targeted to the general site theme. However, since about a week or so I am really seeing a push of "full width" ads for Google Adwords.

He speculates that this may have something to do with him cutting down on his own AdWords campaign:

About a week ago I killed a lot of my Adwords campaigns (moving them to separate accounts), my normal Google account is now spending about 5% of the Adwords-costs that I used to have.

Are these personalized ads based on recent user behavior?

The user speculates that Google is advertising its own services and may therefore be bumping out other higher paying customers. Is this possible? He thinks that it is and that Google is paying for it themselves.

But by bumping off higher-paying ads they're actually paying for the space (opportunity cost). By grabbing a whole wide Adsense block instead of allowing 4 "paid" advertisements they're losing the money which a potential click would bring. It's not cheap.

An AdWords advertiser also notices that his click-through-rates are lesser than expected.

Well, something is definitely up with AdSense: for the past 4-6 weeks, my CTR has been a paltry 0.5%, with 0.1% routinely popping up. Pathetic waste of space.

My typical CTR used to be around 1.5-3%, depending on the day. Not bad for a site aimed at webmasters!

But not everyone is seeing any difference in behavior.

If you are noticing anything, add your $0.02 to the discussion at Cre8asite Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More

Mar 15, 2024 - 8:01 am
Google Updates

Google March 2024 Core & Spam Update Movement Today

Mar 15, 2024 - 7:51 am
Google

Google Image Search Results Testing Like Button

Mar 15, 2024 - 7:41 am
Google

Google Merchant Center Product Studio With Themed Templates Including St. Patrick's Day

Mar 15, 2024 - 7:31 am
Google Maps

Google Search Dishes Nearby Carousel

Mar 15, 2024 - 7:21 am
Previous Story: Tracking Your Google Adsense Checks with a Google Maps Mashup