Adsense to be Completely Replaced by Pay-Per-Action?

Mar 22, 2007 - 9:04 am 6 by
Filed Under Google AdSense

A Webmaster World thread speculates whether Adsense will become an obsolete business model with the introduction of Pay Per Action ads.

Some members think that it will remain the same:

The reason CPA won't replace CPC is simply because most publishers won't go for it. It's work to hand-select ads and hand-place them on the right pages, and for what? The CPA model is tilted in the advertiser's favor, so there's really no reward for the additional work required of the publisher.

Others disagree:

On the contrary: The rewards can be much greater with CPA than with CPC, if the publisher has traffic that converts. The real question isn't whether CPA works; it's whether there's a benefit to working through a network like Google or Commission Junction instead of dealing directly with the affiliate partners.

Additional discussion, including the impact of Pay Per Action on other affiliate networks, continues on WebmasterWorld and DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am
Google

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am
Google

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am
Previous Story: Google Testing Yellow AdWords Background