Internal Anchor Text - Making Site Wide Changes

Feb 16, 2007 • 8:08 am | comments (8) by twitter Google+ | Filed Under SEO - Search Engine Optimization
 

A WebmasterWorld thread asks if he should or should not change his "home" navigational link to something more keyword rich and descriptive of the site. But he is worried that such a site wide change may be a bad idea for two reasons:

I'm questioning the usability of it (perhaps I could use the title attribute "home" but at the moment I have hundreds of pages with the keyword "home" pointing to my home page and I wonder what effect i would see?

Would I risk current positions and even supplemental for such a site wide anchor text change to an important page?

Many folks caution him from the SEO side of things, telling him to make this change slowly. Even WebmasterWorld administrator, tedster says;

I heard several reports last year of lost rankings on the very keyword used in this kind of change -- so do be cautious. It seems like the trigger might have been the fact of a change, because sites that were launched with this kind of home page linking continued to do OK.

It is a valid question. Honestly, I would just do what is best for the user. If "home" is more helpful in a navigational sense, go with home. You can add the title= attribute and say title="home of product A". Or you can even add a footer link that spells it all out, "home of product A," since that is a bit descriptive.

Any more advice and practical experience on this?

Forum discussion at WebmasterWorld.

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