Panama Edit Bulk Keyword Page Needs A Yahoo! Touch Up

Dec 29, 2006 - 7:05 am 0 by

Member PPC started a thread at Search Engine Watch Forums describing what can be a serious design flaw within Yahoo!'s new search marketing application, Panama. When you edit keywords in bulk by going to clicking on the ad group and then checking off the keywords you want to edit the keyword bids for, you are presented with substantially less data on those keywords than if you were at other pages. PPC says, the data on these screens makes it "very inefficient" for him to manage multiple keywords at once.

For example, on the primary keyword screen you see Avg. CPC (USD), Avg. Position, Impressions, CTR (%), Clicks Cost (USD), Conversions, Revenue (USD), CPA (USD), and ROAS (%) for that keyword phrase. Plus you get more data, here is a screen capture:

View Large Image

Now, if you select to edit multiple keywords, you are only presented with Current Bid (USD), New Bid (USD), and Prime Placement Range of Bids. You can also click on a link for "Bid Range for Top Positions" that opens up an AJAX box with more information. It looks like this:

View Large Image

I suspect it can't be too hard to add some columns of data to the edit keywords screen?

Forum discussion at Search Engine Watch Forums.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am
Previous Story: Search Can Be Better; Survey Says