Panama Edit Bulk Keyword Page Needs A Yahoo! Touch Up

Dec 29, 2006 - 7:05 am 0 by

Member PPC started a thread at Search Engine Watch Forums describing what can be a serious design flaw within Yahoo!'s new search marketing application, Panama. When you edit keywords in bulk by going to clicking on the ad group and then checking off the keywords you want to edit the keyword bids for, you are presented with substantially less data on those keywords than if you were at other pages. PPC says, the data on these screens makes it "very inefficient" for him to manage multiple keywords at once.

For example, on the primary keyword screen you see Avg. CPC (USD), Avg. Position, Impressions, CTR (%), Clicks Cost (USD), Conversions, Revenue (USD), CPA (USD), and ROAS (%) for that keyword phrase. Plus you get more data, here is a screen capture:

panama-edit-keyword-s.png
View Large Image

Now, if you select to edit multiple keywords, you are only presented with Current Bid (USD), New Bid (USD), and Prime Placement Range of Bids. You can also click on a link for "Bid Range for Top Positions" that opens up an AJAX box with more information. It looks like this:

panama-edit-keywords-s.png
View Large Image

I suspect it can't be too hard to add some columns of data to the edit keywords screen?

Forum discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Search Can Be Better; Survey Says