WebmasterWorld adCenter moderator Receptional, has an excellent post at WebmasterWorld where he goes over tips and common pitfalls you may experience using Microsoft's adCenter.
In his detailed and easy to read post, he goes over the editorial process, the acceptance policy, and how Microsoft handles trademarks. He also reviews some "basic tips" including; Keyword relevancy, Landing pages work, Include keywords in titles and you should use adlab.microsoft.com's keyword tool.
Check out the remainder of the post for:
- Improving Your Campaign Management
- Demographics Tips
- Reporting Tips
- What to expect in 2007
Forum discussion at WebmasterWorld.