Microsoft adCenter Changing URLs; Preventing Tracking Ad Performance

Nov 10, 2006 - 8:22 am 0 by
Filed Under Bing Ads

A DigitalPoint Forums thread points to a PPC Discussions post that shows how Microsoft adCenter is converting the & to & (the HTML entity) on the fly.

So if you have tracking URLs set up that use &, then you may not be able to track them in your analytics package. Because if your analytics package or server does not translate back the & to & then the data won't be captured.

So it is important for the advertiser to know about this change and it is important for Microsoft and the other PPC engines to work with the advertiser before making these changes.

Forum discussion at DigitalPoint Forums.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Weekend Google Core Ranking Volatility Taxing Site Owners

Apr 14, 2024 - 8:15 am
Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am
Previous Story: Google AdWords Advertisers Up In Arms Again Over New Algorithm