Microsoft adCenter Changing URLs; Preventing Tracking Ad Performance

Nov 10, 2006 - 8:22 am 0 by
Filed Under Bing Ads

A DigitalPoint Forums thread points to a PPC Discussions post that shows how Microsoft adCenter is converting the & to & (the HTML entity) on the fly.

So if you have tracking URLs set up that use &, then you may not be able to track them in your analytics package. Because if your analytics package or server does not translate back the & to & then the data won't be captured.

So it is important for the advertiser to know about this change and it is important for Microsoft and the other PPC engines to work with the advertiser before making these changes.

Forum discussion at DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Loading Content With JavaScript Does Not Make It Harder For Google Search

Mar 5, 2026 - 7:51 am
Google

Google AI Mode Recipe Widget Sucks Searchers Into AI Frankenstein Recipes

Mar 5, 2026 - 7:41 am
Google

Google AI Overviews Expandable Drop Downs

Mar 5, 2026 - 7:31 am
Google

Google AI Mode Adds More Links To Recipe Sites

Mar 5, 2026 - 7:21 am
Google Ads

Google Adds Build to Order Attribute For Vehicle Listings

Mar 5, 2026 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 4, 2026

Mar 4, 2026 - 10:00 am
 
Previous Story: Google AdWords Advertisers Up In Arms Again Over New Algorithm