Responses to Ads on Web Search vs. Maps, NOODP Hurting Rankings & Indented Google Results

Aug 2, 2006 - 7:22 am 0 by

Yesterday was a pretty good day, of the three Google questions we posted, three were answered.

(1) We asked why do some ads match between web search and map results and some don't. AdWordsRep responds:

Google Maps is part of the Google AdWords search network, so advertisers must opt their campaigns into the search network in order to have their ads be eligible to appear on Google Maps. This option leads to some differences in the ads that appear on Google.com versus on Google Maps. In addition, users explicitly search in a certain geographic area when using Google Maps; we use this geographic information to target the ads on Google Maps instead of a user's IP address, which is used on Google.com. Therefore, no matter where a user is physically located, if she is searching for "restaurant Denver", we will show nationally targeted ads as well as regionally-targeted for Denver that target the word "restaurant."

Displaying text ads on Google Maps does not require that the advertising business' local listing show up organically in Google Maps. However, if you want to use Local Business Ads on Google Maps where the ad appears graphically on the map itself, we do require you to have an organic listing with us. To add a local listing, businesses should go to the Local Business Center (http://www.google.com/local/add/).

(2) We asked, can the NOODP tag hurt your Google rankings? Matt Cutts responds,

Barry, you're right: ranking is computed first. Then snippets. So implementing the noodp tag can't affect your ranking. I'll doublecheck to be completely sure though.

(3) We asked if it is a bug that is causing some double listings in Google to show without being indented and some are indented? Matt Cutts responds;

Feature (i.e. deliberate design choice), not bug. When the #1 result has SiteLinks and there's a #2 result from the same host, the #2 result is not indented. ThomasB asked this a while ago.

Umm... here: http://www.goodroi.com/2006/07/30/thomasb-notices-another-google-serps-change/

Add... this original source url

So overall, we got some really good responses from Google. And who said Webmaster Communication with Google is dying?

 

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