Let me start off by saying that I do not know exactly when Ask launched its French version of the engine. It might have been today, I do not see any press releases on it. But there is a brand new thread on the topic at Cre8asite forums named Ask in France where member Nadir points out the Ask logo on http://fr.ask.com/ does not have the "Jeeves" portion in the logo. It is not only Ask France, it is on Ask España launched a few months ago and also no "Jeeves" name on Ask.jp について. However, "Jeeves" is written out at http://uk.ask.com/ and all of them have the Jeeves character logo.
I wish I would have known if the Japan and Mexician versions had Jeeves written out when they launched. Anyway, it is a subtle thing to notice and it may be part of the Ask Jeeves transition to be known as just Ask.
Forum discussion at Cre8asite Forums.