Reasons to Outsource PPC Campaigns

Oct 16, 2005 - 8:12 pm 0 by

A Search Engine Watch Thread featured late last week, asks the question, Why Should a Business Outsource a PPC Campaign?

The reasons listed:

  • A SEM firm has years of experience managing PPC campaigns.
  • Automation. SEM firms have software to manage it (is that a good thing?)
  • SEM firms can create targeted landing pages.
  • SEM firms have sophisticated tracking capabilities and are able to specify which keywords are performing better.
  • Many SEM companies have a wide range of marketing experience across many industries.
  • Time...is it more economically feasible for them to employ a person in house to do this or outsource it?
  • A dedicated consultant is more skilled at scanning the environment to determine if there are threats or trends that require incremental or fundamental strategy shifts.

Join the discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 20, 2025

Jun 20, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility, AI Mode in Search Console, Audio Overviews and ChatGPT Search Quality

Jun 20, 2025 - 8:01 am
Google Search Engine Optimization

Google: Larger & Longer Issues Can Take Longer To Reverse In Google Search

Jun 20, 2025 - 7:51 am
Google Search Engine Optimization

Google Troubleshooting On Blocking Content From AI Mode & AI Overviews

Jun 20, 2025 - 7:41 am
Google

Google Video Search Tests Speaker Icon With Language Label

Jun 20, 2025 - 7:31 am
Google

Google Investigating Search Clicks Leading To Translated Results

Jun 20, 2025 - 7:21 am
Previous Story: Danny Sullivan & Brett Tabke Hug Spam