Jennifer from Search Engine guide wrote Companies Miss the Boat When Outsourcing Search Marketing, writing about an iProspect white-paper...
A new study released today by iProspect shows that while companies are moving toward outsourcing their search engine marketing efforts, many are failing to follow through on the very advice that they are paying for. 64% of companies that responded to iProspect said that they run into problems implementing the changes that are suggested by their search engine marketing firms. The most frequent reason given? Lack of human resources and lack of budget to actually make the changes.
Jill Whalen says that this is "no surprises there for anyone who's been in this biz awhile."
Forum discussion at High Rankings.