Moderated by well known forum moderator, BakedJake (Jake Baillie from True Local). First up is Cole Harrison from Ask Jeeves. He goes over the standard slides on Ask Jeeves stats. Ask Jeeves focuses on the US and UK search markets, but not they are devoting more resources towards other country specifics. He showed the Spain oriented Web site, since they do not have a Canadian version. He showed you can search in that country, language or all of the Web. So how do they do this? They classify each individual page into a language and a country, one page fits in one box. Searching by Language you need your page to be classified in the right language; this is based on the text on the page, they identified by frequencies of words and groups of letters. Search engines have trouble with this when, you have very little content, meta tags contain text in different languages from body, all text is in JS or Flash, text is evenly divided in two languages, if you have different versions of a page based on IP address (that can be an issue for Ask Jeeves, because you have one URL per box (see above)). Country search is limited to pages in a specific country. Identified by top level domain name, IP address of local ISP, text of page, and link patterns of pages. Recommendations is to use a local domain name such as www.mysite.ca and include address on pages. He strongly recommends having a Web site (domain name) for each country/language.