Unfortunately, I am unable to attend every Search Engine Strategies conference throughout the year. But lucky for us, there were several well respected SEMs who have participated in the most recent SES conference, SES M�nchen Germany. A thread about the conference turned into a nice way to learn about what was going on at the conference. The subtitle of the post is named SES Munich Round Up, where Bill Hunt recapped some of the sessions he has visited for us.
It is important to note that "the majority of the sessions were in German." Also Bill said that;
The general conscientious was that the German market still has a long way to go for Search to be fully embraced by companies who spend the majority of their budgets on TV and print advertising. According to the SEO/SEM�s I spoke with they are having a good year and business is growing. Still, paid placement is the more popular technique since it requires minimal effort on behalf of the advertiser.
There are other reviews in the thread, so if your interested, check it out.
