SEM Industries Days are Numbered

Mar 15, 2005 - 9:01 am 0 by
Filed Under Search News

An article by MediaWeek named Search-Specific Agencies Fight for Survival has sparked a heated and passionate debate over at Search Engine Watch forums, under the thread title Will SEM exist 3 years from now?.

The article has some strong statements; such as �As technology improves, the need for optimization will go away,� MacDonald said. �Their business won�t exist in three years.� Now a statement like that, discussed in an SEM forum, will of course get some feedback. The beauty of the thread is that it was started by an non-SEM, an outsider to the industry. As for me, I don't really have the "SEM view point" because I run a pure technology company. So let me pull out some interesting rebuttals and you can check out the thread for more.

I certainly agree that many SEOs will eventually get weeded out. It happened a few years ago and it will undoubtedly happen again. Only the strong survive in anything.

There is going to be a need for SEOs as long as people use some sort of "information search".

There are going to be fewer mid-sized SEO/SEM companies around in 2-3 years.

SEMAs margins come down, consolidation is inevitable in any business.

Now those are just the first few posts, many more goodies in the thread. Also check out Danny Sullivan's SEMs: Your Days Are Over (Not) blog entry.


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