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And rightly so, Apple is a leader in branding. Of course, Google has a huge impact on the World, but Yahoo!, MSN, and Ask Jeeves have been taking small bites out of Google's market share. Apple, well, they are happy with their 2 - 4% market share, but their brand - well, its huge.
After a two-year hiatus Apple has returned to win the 2004 Readers� Choice Awards for the brand with the most global impact�a title held by Google since 2002. It�s hard to imagine a brand having a shinier year than Apple. Notably punctuated with iMacs, iPods and iTunes, Apple�s 2004 presence was felt in the press, in ads and on the streets, with iPod coming to define the word �ubiquitous.� Coupled with strong revenue, Apple reported a net profit of US$ 295 million in the last quarter of 2004 alone and a 2004 overall net income growth of 300 percent. Yes, 300 percent.
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