Google Creating Multimedia Search Engine for Digital Video

Dec 1, 2004 - 5:52 pm 0 by
Filed Under Google News

Search in Digital Video from last 50 years. Imagine It. Within seconds you could not only find and watch clips from store houses of internet video clips to it also working as a TV-searchable database on the Web. Google TV people are calling it. Its been tried before for other media such as MPEG Avi Quicktime files and some of done it successfully. So this isn't brand new, but for Google it is and so is their technology. Its just how they plan to market its uses and uniqueness. I am curious as to lengths one would have to go to develop such a spider to enable intelligent spidering of digital video. How would it search and bring you results? According to one member they way they do this is by search closed captioning text. Interesting, makes sense. Where there is text, there is (can be) something to search for it.

Apparently this week Google gave a media presentations to a handful of major TV broadcasters demonstrating the technology and hopefully planning to partner with them in the future for use this technology in their offices. If I was executive at a major broadcaster, this would definately be up for consideration. Its quite a breakthrough and the retrieval of video for all sorts of uses.

There is discussion on this topic on a couple forums, namely SEOchat and WMW.

According to the original zdnet article:

Google's effort, until now secret, is arguably the most ambitious of the three. According to sources familiar with the plan, the search giant is courting broadcasters and cable networks with a new technology that would do for television what it has already done for the Internet: sort through and reveal needles of video clips from within the haystack archives of major network TV shows.

There seem to be some members on the forums that are downplaying the usefulness this could have for an average user. They raise a good point, as its mainly going to be reserved for broadcasting companies. While this may be the case, many of these broadcasting companies such as ABC already offer a form of video search on their site, where people can view and look at video from particular times. So if this helps them catalog their many piles of video, it could reach the website and ultimately make the user experience a lot better. It could also help people to watch and learn about news faster that matters to them. Search: What Would You Like to Watch.


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