Overture's Guidelines a Tad Too Strict?

Nov 5, 2004 • 8:36 am | comments (0) by twitter | Filed Under Overture Precision Match

I was both shocked and at the same time laughing while reading a post over at Search Engine Watch Forums. The post contained a text based chat session (I think), between an Overture customer and an Overture Representative. In the conversation, the customer wanted to target a local region that just had a major hailstorm. The customer sold window screens (or something like that) and it was the hope of the customer to target these victims of the hailstorm, in order to find replacement window parts. Smart marketing, right? Well, Overture would not let the customer place an ad with the term "Hailstorm" in the ad text. Why? Because "your website doesn't have any pages about hailstorms, we can't approve your ad." The conversation gets funnier, so read the post.

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