The Real Search Related PR - Public Relations

Jun 22, 2004 - 9:36 am 0 by
Filed Under Web Promotion

To follow up on Aspen's wonderful entry named PageRank Doesn't Matter?, where he accurately says, it matters, I would like to talk about what Search PR is to most people. If your not in the search marketing field and someone says "how is your PR" you are not running to your browser to check your Google PageRank. You are however, discussing your current public relations efforts to earn visibility for your company in non-direct means.

I am by no means a public relations expert, but I would think public relations ranges from sponsoring a non-profit event to being busted in a insiders trading scheme. All of these 'public relations' gets your name out there for better or worse.

Ok, so now how does public relations work in terms of search marketing? In my opinion, public relations in search marketing can be have a very powerful ripple affect. Let me give you a real example and then we can see if it pans out. Yesterday, this site was linked to from the famous Slashdot Web site. The article can be found here, and you will see this little word that says "writes" is a link to this site. Traffic skyrocketed, take a look:


Most of that traffic was from the Slashdot article, but many other sites also linked to this site based on the Slashdot article. I am not certain, but I strongly believe that the reason Slashdot linked to this site was because of a Google search. This site ranks well for a wide rang of "gmail" related keywords. A simple search brought the author here, which earned a link from Slashdot to this site. Then the ripple affect of having so many readers with content sites of their own also finding this site, then publishing their own articles with a link here and to Slashdot.

The free PR (public relations) from slashdot was (IMO) derived from a search, which will impact further searches (that is where that other PR comes in).

I hope this reads well, I am a bit distracted today. :)


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 21, 2024

Jun 21, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update, Volatility & Indexing Bug, AI Overviews Tracking & FAQs, Google Maps Exploit, Google Ads, AppleBot & More

Jun 21, 2024 - 8:01 am
Google Updates

Google June 2024 Spam Update Takes Target

Jun 21, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Images Go Missing? Might Be A Quality Issue.

Jun 21, 2024 - 7:41 am

Google Posts Safe Search FAQs

Jun 21, 2024 - 7:31 am

Google Tests Floating Search Bar In Google Discover

Jun 21, 2024 - 7:21 am
Previous Story: PageRank Doesn't Matter?