Credit Card Fraud: High Visibility Can Hurt

Jun 14, 2004 - 8:38 am 0 by
Filed Under E-Commerce SEO

Great, so your site is ranked number 1 and 2 for all the keywords you can imagine. In fact, you get 2,000 orders per day with huge margins. Hey, your sitting back and enjoying the good life, aren't you?

A problem, that is all too known by sites that rank well in search engines, is credit card fraud. It starts off small, a few orders here and there, small order values and then all of a sudden your reaping in the dough with large orders from all over the globe. Your sitting happy, right? Not when you receive your merchant statement with all the charge backs for goods you shipped out but never received payment for.

Credit card fraud is an issue and even with the best payment gateway solutions, you still need to use some common sense before shipping out an order. This was the topic at the new E-Commerce forum at SEO Chat, a thread named credit card fraud - how do you handle these?.

One member offered their advice based on four years of online retail experience. This member stopped shipping to countries outside the US and Canada. Why? Not only because of real scams, but as he explained "because they do not understand that they have to pay customs and sometimes don't want to pay the taxes that their governments want."

In addition, when the order seems a bit shady or is unusually large in value compared to the average order value of ones store he "would call the customer (if it's the wrong number we're pretty sure that it's a fraud and cancel the order) and ask for the bank phone number. And if it's a huge order, we would ask them to fax over their driver's license and credit card number over to us."

He also says, "99.9999999999% of the orders from Nigeria, Singapore, Indonesia, and some of eastern Europe are fraud."

Make sure to check out the thread for more tips.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: SEM Forums and the Value of Signatures