We're writing to inform you that we're changing our trademark complaint procedure. This change may affect how we handle the trademark complaint you currently have on file with us.
If you've requested in your complaint letter that we prevent advertisers from using certain trademark terms anywhere in their ad text, we will continue our efforts to support your request.
However, within the coming weeks, our trademark complaint investigations will no longer result in Google monitoring or restricting keywords for ads served to users in the US and Canada. Complaints received after today will be processed under our revised procedure.
You do not need to file your trademark complaint with us again unless you would like to amend it based on the new guidelines.
For more detailed information regarding our trademark complaint procedure, we invite you to review our revised complaint procedure, posted online at: http://www.google.com/tm_complaint.html.
The Google Trademark Policy Team
Found over at SEO Chat.
What this means is someone can purchase the keyword "RustyBrick" but can not use the keyword "RustyBrick" in the Ad text. RustyBrick is a trademark, we do Web development. So if RustyBrick was a household name for Web development, like Kleenex is for Tissues, and the advertiser used Web Development in the ad text, then there is no problem.
Curious if one can buy the keyword "Google". :)