The Urchin Web analytics review I promised you guys is now ready for reading at http://www.rustybrick.com/seo_articles_8.php.
The bottom line for any marketing endeavor is return on investment (ROI). Search Engine Optimization (SEO) has its place within a company's marketing department's online advertising budget. Most SEO campaign's aim is to have a positive impact on ROI and not only to rank number one for specific keyword phrases. Web analytics software gives you the necessary data to make informed decisions regarding your online marketing efforts. Ultimately, this affects the keywords you select and the pages you optimize.
This article will discuss Urchin's Web analytics software and how it can benefit a Search Engine Optimizer and their client's bottom-line.
- Overview of Important Web Analytic Features for the SEO - Detailed Review of Urchin 5.5 and Campaign Tracking Module - Administrative Configuration - Reporting Review - Campaign Tracking Module - SEO's Wish List to Urchin Developers & Web Analytics Companies - Concept of Goal Based Funnel Analysis - Web Analytics Article Wrap Up - Back to SEO Articles
