Relevancy Rules

Dec 3, 2003 - 10:49 pm 0 by
Filed Under Search Theory

I wish that just once a SEO person that complains about their ranking sucking (like after the Florida update) could give a legitimate argument about why their site is more relevant than others. So far, all I've seen is lots of things like... "my anchor text is perfect", "my H1 and title tags are perfect", etc...

What I would like to see is a SEO type person pull some random person off the street, and convince THEM why their site is unquestionably more relevant than others ranked above them.

While I'm sure there are cases of mis-ranking (based on relevancy) out there, I think they are the minority. Search engines are machines, and they are fallible. But ultimately they are going for most relevant, not most optimized.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 16, 2026

Jan 16, 2026 - 10:00 am
Google Updates

Google Search Ranking Volatility Hits January 15-16

Jan 16, 2026 - 8:41 am
Search Video Recaps

Search News Buzz Video Recap: Google Personal Intelligence, Universal Commerce Protocol, Apple Picks Gemini & Ongoing Search Volatility

Jan 16, 2026 - 8:01 am
Google Search Engine Optimization

Google To Prioritize Removing Prediction News Content From Search & News

Jan 16, 2026 - 7:55 am
Google Maps

Google AI Overview Local Pack Leading To Huge Drops In Visibility

Jan 16, 2026 - 7:51 am
Bing Ads

Microsoft Advertising Adds Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals...

Jan 16, 2026 - 7:41 am
 
Previous Story: Google Fault-Tolerance Simply Too Good