Relevancy Rules

Dec 3, 2003 - 10:49 pm 0 by
Filed Under Search Theory

I wish that just once a SEO person that complains about their ranking sucking (like after the Florida update) could give a legitimate argument about why their site is more relevant than others. So far, all I've seen is lots of things like... "my anchor text is perfect", "my H1 and title tags are perfect", etc...

What I would like to see is a SEO type person pull some random person off the street, and convince THEM why their site is unquestionably more relevant than others ranked above them.

While I'm sure there are cases of mis-ranking (based on relevancy) out there, I think they are the minority. Search engines are machines, and they are fallible. But ultimately they are going for most relevant, not most optimized.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Search Tests New Shaded Header Design Interface

Sep 3, 2025 - 7:51 am
Google

Google FastSearch Is Faster Than Google Search

Sep 3, 2025 - 7:41 am
Google Ads

Google Ads Gains Customization Graphs Options

Sep 3, 2025 - 7:31 am
Google Maps

Google Business Profiles Links Policies & Guidelines Updated

Sep 3, 2025 - 7:21 am
Google Maps

Google Tests New Directions Buttons In Local Pack

Sep 3, 2025 - 7:11 am
Google News

Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data

Sep 2, 2025 - 5:50 pm
 
Previous Story: Google Fault-Tolerance Simply Too Good