AdWords Sunsetting Multi-Point Location Targeting

Jun 23, 2011 - 9:09 am 4 by
Filed Under Google Ads

Search Engine Journal reports that Google AdWords is dropping the custom shapes, also known as multi-point / polygon location targets option within AdWords.

What is that? It was the ability to draw on a map and tell AdWords to target only searchers within the drawing. Here is a picture that describes it:

Google AdWords Custom Location Targeting

Not sure how I didn't see this a month ago, but according to a Google help document, this feature is sunsetting at the end of 2011. So you can still use it until then, but in 2012, those custom locations will switch to a similar radius location target option. So you have the choice of switching over your custom locations to radius or other location target options.

Plus, location targeting is being completely removed from certain countries on July 8, 2011. The countries and locations include Japan, Denmark, Spain, and the Netherlands, among others. Google said this is due to "changes in real-world geography, or because of duplicate or overlapping locations."

For more details on those locations, see this help document.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 17, 2025

Mar 17, 2025 - 10:00 am
Google Updates

Google March Core Update Volatility Status

Mar 17, 2025 - 8:01 am
Google

Google Assistant To Be Replaced By Gemini

Mar 17, 2025 - 7:51 am
Bing SEO

Microsoft Bing: SEOs Should Focus on Conversions & Click Value

Mar 17, 2025 - 7:41 am
Google

Google Said It Made Updates To AI Overviews Links In May But Did Not

Mar 17, 2025 - 7:31 am
Google Search Engine Optimization

Google Merchant Center Adds Return Code Example With returnPolicyCountry

Mar 17, 2025 - 7:21 am
Previous Story: Google +1 Showing Raw Counts In Search Results