Google is testing showing the number of clicks on the AdWords ads.
I personally do not see it but Steve Weldler informed me of it on Twitter and he shared a pretty bad screen shot. Vinny O'Hare also spotted it, posting a better screen shot.
Here it is:
As you can see, Google is "X clicks for this advertiser." We do not know over what time period those clicks occurred.
But as Pam said at Search Engine Land, "it's not clear whether advertisers are aware that they’ve agreed to allow public display of what most likely consider proprietary information."
Forum discussion at WebmasterWorld.
