Advertisers Continue To Drop Google Ads Even After Google Makes Changes

Mar 24, 2017 - 7:49 am 15 by
Filed Under Google Ads

Google Clouds

The other day, I reported that Google added ad placement controls for advertisers to help prevent their ads from showing up on hateful, offensive and derogatory content sites. But I guess those assurances were not enough for some of the bigger U.S. companies like AT&T, Verizon, Enterprise and others.

AT&T, Verizon, Enterprise, Johnson & Johnson and many other companies announced Wednesday that they are also pulling down their ads.

"We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate," AT&T said in an emailed statement. "Until Google can ensure this won't happen again, we are removing our ads from Google’s non-search platforms."

This is a big black eye for Google that seems to not to want to go away for the past couple weeks.

There is a lot more coverage of this on Techmeme. I wonder how long these companies will hold out of the Google display network?

Forum discussion at WebmasterWorld.

 

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