Zemanta Links & Google's Guidelines

Jan 6, 2014 • 8:08 am | comments (9) by twitter Google+ | Filed Under Google Search Engine Optimization

Zemanta logoZemanta is a content discovery platform, they have a popular WordPress plugin that helps bloggers find related posts and related images while you write your post.

It does mention a bit on links on the plugin page:

Link Love by linking to other bloggers' related posts. In turn, we'll recommend your posts to other bloggers. Then find out how much love (links, tweets, likes) your posts received via Zemanta Dashboard.

So the links are not automatically added, they are suggested to the bloggers and the bloggers can add it. Is that an issue? Probably not.

What might be an issue, as WebmasterWorld martinibuster said in a WebmasterWorld thread, the links to Zemanta's web site.

Chris Boggs noted in a Facebook post, which is private, but martinibuster cited it in a public thread, that a Forbes article has links to Zemanta's web site for the keyword anchor text of "SEO" and "PageRank." How is Zemanta related to those keywords he asks.

I thought it was all good until Chris Boggs, in a Facebook post, noted the dofollow links to Zemanta embedded within a Forbes article, using the anchor text, "SEO" in one place and the phrase "PageRank" in another spot within the article. Really? Zemanta feels it is relevant for the phrase, "PageRank?"

Is this going to get Zemanta in hot water with Google?

Forum discussion at WebmasterWorld.

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Bostjan Spetic

01/06/2014 01:41 pm

hi barry, i'm bostjan, founder of zemanta, thanks for bringing it up, we are all for transparency, the links you are mentioning were pointing to landing pages explaining the importance of 'seo', 'backlinks' and other concepts in the context of blogs, especially regarding related articles. when we published those articles, we also had them included in our semantic engine, along with all the posts we publish. we are eating our own dog food. unfortunately when redesigning the site, we accidentally forgot to migrate some of these pages. so when you looked at this link, it redirected to our blog. we have put them back up now. best, b

Michael Merritt

01/06/2014 01:55 pm

Looks like you're linking to the wrong Forbes article, Barry. This one has the links in it: http://www.forbes.com/sites/timworstall/2013/12/26/rap-genius-gets-rapped-by-google-for-seo-spam/


01/06/2014 01:59 pm

I was using Zemanta a couple of years ago. On WordPress. I suggested that a copywriting client use it; he thought it a good idea to link out to related content, hopefully creating some reciprocal, relevant linking. When his SEO saw it, he hit the roof. The clutter that is in those links is horrendous. If Zemanta wants to rank for SEO and PageRank, it ought to begin with learning what not to do and practice what it preaches. As I write everything in HTML nowadays, even if a client has Zemanta on a blog, it's inactive until you switch to "Compose/Visual" dash in rich text. Never again. I see that WordPress has kicked Zemanta from its .com hosted platform, because: Zemanta unfortunately doesn't work in the WordPress's default Dashboard anymore However, for those missing its functionality, it can be re-added; details in this thread on WP.com support. Is WP.com upping its game? We'll see...☺


01/06/2014 02:22 pm

To see Zemanta in action -- what it recommends to authors, you can find it here: http://www.zemanta.com/demo

Barry Schwartz

01/06/2014 04:17 pm

weird, wonder if it moved...

Barry Schwartz

01/06/2014 04:17 pm

Thanks for responding here!

Nick Ker

01/06/2014 04:28 pm

Didn't Forbes get slapped for some kind of link selling shenanigans a couple of years ago? Been seeing a lot of really lame guest blogs on Forbes recently, with quotes from "experts" that nobody ever heard of, with links to their sites. Seems fishy.


01/06/2014 04:59 pm

yes, google. we need all internet full of dublicate content. Ban and penalize all sites with unique content, you have wikipedia for all your needs & youtube & amazon.

John Britsios

01/11/2014 12:44 am

I tried the Zemanta WP plugin, but I gave it up a while ago for the reasons you mentioned.

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