Yahoo Spends $1.1 Billion To Be Cool (Buy Tumblr)

May 21, 2013 • 8:15 am | comments (3) by twitter Google+ | Filed Under Yahoo News
 

Yahoo / TumblrI'm sure you heard the news by now, Yahoo has acquired Tumblr for a cool $1.1 billion in cash.

Seriously, everyone is talking about it - just see techmeme.

A WebmasterWorld thread talks about how we want this to make Yahoo cool and relevant. We want $1.1 billion to turn the company around. We do wish the best for Yahoo.

The concern is will Yahoo mess up Tumblr or will Tumblr clean up Yahoo?

What do you think?

Yahoo did some neat stuff with Flickr yesterday - so that is a good sign, I think.

Forum discussion at WebmasterWorld.

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Comments:

ethalon

05/21/2013 12:38 pm

And another declining startup is bought for a ridiculous amount of money in an effort to restore a dying giant. I am probably way off, but Melissa Meyer is good at attracting press and bad at buying things (but maybe that's the point, I don't know). I don't understand why you would buy Tumblr; its users is not the ad-clicking type and any overt attempt to monetize on that user base will lead them to find the next-big-thing a few months earlier than they were going to anyway. But then again Tumblr seems to be inhabited by teenagers/early-20s who like to look at pictures of shoes and makeup...and maybe some gifs pulled from network television shows...perhaps Yahoo just needs the right ad partners and to use it as a discount platform; like a coupon site...with puppies and animated pictures!!!one!!1

newyorker_1

05/21/2013 01:07 pm

they messed up Flickr big time, it's traffic is tanking for year and a half now. I doubt this will be different...

newyorker_1

05/21/2013 01:18 pm

for some reason (hello Google) Yahoo thinks it needs blogging platform like Google have Blogger. I suspect once you work at Google, indoctrination does its thing and you can't get away from that mindset. So expect to follow Google's path of acquisitions...

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