Report: Yahoo To Offer Awards To Search On Yahoo

Oct 23, 2012 • 8:16 am | comments (4) by twitter Google+ | Filed Under Yahoo Search Engine & Yahoo SEO

Yahoo AwardsA user on WebmasterWorld forums started a thread in the WebmasterWorld forums claiming that Yahoo is starting an incentive program to encourage users to search on Yahoo.

He said he was in a meeting with "the Yahoo search team" and they said they are coming out with a new service named "Yahoo Incentivised Search."

The service will give you points for all searches done on Yahoo. Those points can be cashed in on featured Yahoo service/products.

This sounds a lot like the several Bing Rewards programs Microsoft tried in the past.

The rumors aren't all that unbelievable, although, I am not sure why he would have access to hear about this and write about it on WebmasterWorld. Typically, those types of meetings are under strict non-disclosure agreements and to post what you hear in meetings like this is a huge risk.

Do you think Yahoo will come out with a Yahoo Search Awards or Incentives program?

Forum discussion at WebmasterWorld.

Previous story: Apple iOS Maps Had Negative Impact On Google Maps Traffic Data?


David Iwanow

10/23/2012 12:28 pm

Other point is that maybe they were authorised to seed out the information through some channels that reach the audience they are interested in attracting back to Yahoo

Praveen Sharma

10/23/2012 12:33 pm

Come on.. is Yahoo trying to give bribe to the users to search? Why don't they work on their search algorithms to keep more updated and relevant data? We should not be surprised if they start giving GIFT hampers for searching on Yahoo.

Sam Hollingsworth

10/23/2012 02:39 pm

When the Yahoo and Bing teams came to the Acronym HQ a few months back, they actually mentioned the Bing rewards program and the idea of a similar Yahoo program in the future. I assume the meeting the user referred to in his post on WebmasterWorld is a similar meeting. I'm not saying it's definitely happening because I don't work for Yahoo, but I would not be the least bit surprised based on similar information given at a recent meeting.

mark stubbles

10/23/2012 04:32 pm

Because people get used to using one engine and need incentive to change

blog comments powered by Disqus