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Well, it is done - Yahoo, everywhere you go with the exception of Korea, even on mobile or desktop, will be fully powered by a different search engine - Microsoft Bing.
Yahoo Search is not providing their own algorithmic search results anymore, like they haven't being doing so in the U.S. in Canada since August 2010. Country after country, Yahoo has been handing over their search technology and search engine to Microsoft.
The other day, Yahoo declared the process is now complete, with the exception of Korea. Why not Korea? Because of "a three-way integration between Yahoo, Microsoft and Daum, remains, and is expected to complete by the end of the year."
That being said, this was the plan and the plan has been implemented.
Paid search is still not fully transitioned over. It is in the U.S., Canada and many other countries, but not every where, not yet.
For some reason, I remain sad about all of this.
Forum discussion at WebmasterWorld.
Note: This story was written earlier this week and scheduled to be published today.
Comments:
Jason Walker
10/20/2011 09:42 pm
Well, yes, the sadness is really with globalization and the swallowing up of big fish by big fish, but let's be honest; they have a long road to Google City.
Dental Tourism
10/23/2011 06:25 pm
It is really sad Yahoo did not take up Google offer of buying them out. I will miss Yahoo.
Amelia Stevenson
10/24/2011 01:12 pm
Yahoo! always has a spot in my heart. This was the first website I visited on my first visit of the web. To see it go out like this is painful... and Microsoft... oh well! I guess all good things must come to an end. Yeah, Yahoo! should have taken Google's offer.