Poll Results: SEOs Don't Agree On If Unlinked URLs Help With Rankings

Sep 19, 2013 • 8:36 am | comments (2) by twitter Google+ | Filed Under Google Search Engine Optimization

unlinked google urls benefit pollLast week, I covered how unlinked URLs are used by Google for discovering and indexing new content - heck, I even questioned how that works with the nofollow attribute.

This brings us back to a poll I ran July asking Do Unlinked Citations Directly Benefit Sites In Google? I am honestly surprised by the response here.

  • 40% said Yes, they help my site rank better in Google
  • 39% said No, they don't help my site rank better
  • 22% said Depends, it depends on the site not linking to you.

I would have thought it be more like, 75% said no, 20% said depends and the rest said yes. I am really shocked 40% said yes to the question.

Yes, it can help get your page indexed but does not pass trust or ranking benefit.

Forum discussion continued High Rankings Forums.

Disclaimer: Please see my poll disclaimer post before coming to any conclusions on these results.

This story was scheduled to be posted today and was not written today, as I am offline today.

Previous story: What Happens When You Disavow 35,000 Links In Google?



09/19/2013 04:00 pm

Part of me thinks why WOULD non-linked citations help with rankings anymore then no-follow or comment links (which Google states don't influence rankings, whether or not you believe them). But then I consider all the semantic intelligent things Google is doing with knowledge graph and identifying quotes from real people in the news (when I google people's names in google news it shows latest quotes/interviews now). Overall, I'd say unlinked citations would be part of wider brand signals, similar to no-follow links, social signals and brand navigational queries, but they won't influence rankings in the same way that links do. Also, non-linked citations really only work for the homepage, not inner pages.


09/20/2013 09:48 am

How did you manage to get the %age to add up to 101%? ;-)

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