Entries from Search Engine Roundtable tagged with 'smxwest08'

SMX West 2008 is now over and it was a great conference. The size of the conference did not take away from the intimacy people felt with the speakers. Most attendees are on their way back now, as am I....

Posted on February 28, 2008 9:29 PM

This panel of SEO experts reviews sites live on the web and offers advice on improving indexing and ranking. Moderator: Rob Kerry, Editor, Sphinn Panelists: Jake Baillie, Managing Director, STN Labs Christine Churchill, President, KeyRelevance First site: pbreview.com. It's a...

Posted on February 28, 2008 8:26 PM

SEO & Linking Track Linking Q&A - This panel of search representatives and search marketers takes questions about linking, from link building, to issues about buying links, to internal linkage and more. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Q&A...

Posted on February 28, 2008 6:45 PM

This session looks at some of the best practices B2B marketers should follow when doing search marketing, including the use of downloadable material, actions beyond offering white papers, testing registration and landing pages plus more. Moderator: Chris Sherman, Executive Editor,...

Posted on February 28, 2008 6:41 PM

PowerPoint Free! Put your questions about SEO to our panel of experts and get answers about ranking and crawling issues. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Q&A Moderator: Cindy Krum, Senior SEO Analyst, Blue Moon Works, Inc. Speakers: Jill...

Posted on February 28, 2008 5:56 PM

Moderator: Chris Sherman, Executive Editor, Search Engine Land Q&A Moderator: John Marshall, CTO and Founder, Market Motive Christine Churchill, President, KeyRelevance is first up to talk about this topic. This is a huge field offline but she will chat about...

Posted on February 28, 2008 5:12 PM

Generation Google: A Talk With Today's Teens - They've grown up with search engines as an everyday fact-of-life, rather than some magical new technology that's revolutionized finding information. This panel of "Generation Google" teens, as some have dubbed them, answers...

Posted on February 28, 2008 4:26 PM

This session provides an overview of web analytics and how it can be used to analyze search marketing performance, followed by Q&A with web analytics experts and tool representatives. Moderator: Jim Sterne, Founding President and Chairman, Web Analytics Association Q&A...

Posted on February 28, 2008 3:16 PM

Session Summary You're getting -- or want to get -- more business than your small SEM firm can handle. Do you scale up by hiring more people? If so, what trade-offs do you face, and how do you scale successfully?...

Posted on February 28, 2008 3:14 PM

Moderator: Detlev Johnson, CEO, Search Return Q&A Moderator: Matt McGee, SEO Manager, Marchex Martin Laetsch, Senior Director of Search Strategy, Covario, Inc. is first up. He starts off by saying we just all learned a ton about SEO. He said...

Posted on February 28, 2008 2:37 PM

Keynote Generation Next: Search In The Coming Decade - In this panel, luminaries from the major search engines discuss where they see search going as the decade unfolds. Moderators: Chris Sherman, Executive Editor, Search Engine Land Gord Hotchkiss, President and...

Posted on February 28, 2008 12:50 PM

Search engines love good content, but good content can take a lot of time to prepare. So why not turn to your users and visitors? User Generated Content -- UGC -- has the advantage of often being full of passion...

Posted on February 27, 2008 8:56 PM

Moderator: Gord Hotchkiss, President and CEO, Enquiro Q&A Moderator: Gillian Muessig, President, SEOmoz Short presentations from each panelists and then some panel discussion and mostly Q&A. Well, I am not covering the Q&A, so I guess this will be quick....

Posted on February 27, 2008 8:27 PM

Session Summary Rand Fishkin leads a thorough walkthrough of more than 30 unique SEOmoz tools & services and how to leverage them for search engine marketing success. From Page Strength, to the Link Directories, to the brand new SEO Analytics...

Posted on February 27, 2008 8:00 PM

SEO & Blogging - Blogging can help SEO in a variety of ways. Blog posts are "syndicated," meaning your content -- and your links -- spread across the web. There are also dedicated blog search engines with readers you might...

Posted on February 27, 2008 7:01 PM

Moderator: Stephan Spencer, President, Netconcepts Q&A Moderator: Rob Kerry, Editor, Sphinn.com Very large room making it seem like we are empty. First up is Shari Thurow, Founder and SEO Director, Omni Marketing Interactive. CSS is html addition that allows webmasters...

Posted on February 27, 2008 6:58 PM

Speaker Christine Churchill of KeyRelevance.comModerator Detlev Johnson, Search ReturnWhat is keyword research?  The processes of selecting keywords which are relevant to your site and are used by potential customers as query terms.  Keyword research for paid and SEO are done...

Posted on February 27, 2008 6:06 PM

Can you find the same page on your site using different URLs? That might cause you duplicate content issues. Does your content management system put out parameters that block crawling? Own multiple domains pointing at the same site? Are you...

Posted on February 27, 2008 5:53 PM

Will The Social Graph Change Search?- All eyes seem to be on the growth of Facebook and how it is using the "social graph" -- i.e., the social data showing who is connected with whom -- to build a business....

Posted on February 27, 2008 5:11 PM

Moderator: Vanessa Fox, Features Editor, Search Engine Land Q&A Moderator: Brent Csutoras, Online Marketing Specialist, BrentCsutoras.com Rand Fishkin, CEO, SEOmoz, Inc. is up first. Most the audience knows who SEOmoz is before coming to the conference. SEOmoz does a lot...

Posted on February 27, 2008 5:11 PM

"I'm not designing my site for search engines," is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, how can you afford to ignore how they interact with...

Posted on February 27, 2008 3:19 PM

Moderator: Chris Sherman, Executive Editor, Search Engine Land Q&A Moderator: Fionn Downhill, CEO and President, Elixir Systems Yahoo had to go, family emergency. So first up is... Phil McDonnell, Software Engineer, Google, Inc. is first up. Google uses web history,...

Posted on February 27, 2008 2:18 PM

Louis Monier: Past, Present & Future Of Search - Cuill Vice President of Products Monier (formerly with Google, eBay and AltaVista) will describe efforts at Cuill to set new standards in search, in addition to providing perspective on developments in...

Posted on February 27, 2008 12:42 PM

Right now, underway is the SMX Search Bowl. Where you have Danny asking questions created by the Search Engine Land team to the various teams. The teams include Ask.com, Google, Microsoft, Yahoo and the SEM All Star team. Here are...

Posted on February 26, 2008 10:26 PM

When done right, pay-per-click (PPC) search ads can be a company's most valuable marketing channel. But there are common pitfalls that can mean the difference between a campaign that bombs and one that makes you the rock star of your...

Posted on February 26, 2008 8:47 PM

Search Insights Track Is It Time For Search Marketing Standards? - Now that several groups and organizations are offering certifications in search marketing without massive online debate and uproar, does that mean the oft-discussed idea of agreeing to common search...

Posted on February 26, 2008 8:30 PM

Moderator: Vanessa Fox, Features Editor, Search Engine Land Q&A Moderator: Mike McDonald, WebProNews Liana Evans, Director of Internet Marketing, KeyRelevance is first up. Blended results give you more opportunities in the search results. It creates an engagement opportunity. It creates...

Posted on February 26, 2008 8:23 PM

Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This session covers the basic of how to purchase placement from the major search engines, including best practices...

Posted on February 26, 2008 7:33 PM

Session Summary You worked so hard over the years to build a respectable budget for paid search, and now the search engines themselves are pitching non-search ads at you or others are suggesting you try the latest ads on a...

Posted on February 26, 2008 7:22 PM

The Economics Of Search - Economists working for the major search engines? Absolutely, and they try to predict where the search economy is going. This session looks at some of their work in predicting and modeling the space. Moderator: Chris...

Posted on February 26, 2008 7:12 PM

Moderator: Vanessa Fox, Features Editor, Search Engine Land Q&A Moderator: Matt McGee, SEO Manager, Marchex Found a hot spot for power and to comfortably blog a session. Plugged in and blogging in live mode. Chris Smith, Lead Search Strategist, NetConcepts...

Posted on February 26, 2008 6:57 PM

Session Summary This session looks at how personas can be a powerful tool for improving paid search performance, covering how to create them and case studies on their use in PPC. Personas are a way to model the basic types...

Posted on February 26, 2008 5:48 PM

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Q&A Moderator: Fionn Downhill, CEO and President, Elixir Systems Gregg Poulin, General Manager, Compete.com, Compete Inc. is up first. He starts off about the long tail and search is the quintessential long tail....

Posted on February 26, 2008 5:14 PM

Video, Images & Blended Results - This session looks at how video and image content is being blended into the main results at major search engines and provides tips on increasing the odds that your content makes the cut for...

Posted on February 26, 2008 4:38 PM

Paid Search Track Decrypting Quality Scores - Life used to be so easy. You paid more than your competitor, and you ranked tops as a result. Now the perceived "quality" of your ads can make a dramatic difference in how...

Posted on February 26, 2008 2:30 PM

Moderator: Vanessa Fox, Features Editor, Search Engine Land Q&A Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land You and ask questions online via a special web page as the speakers give their presentations. Then in Q&A, the questions will be answered....

Posted on February 26, 2008 2:24 PM

Search 3.0, Search 4.0 & Beyond - Search Engine Land editor-in-chief Danny Sullivan has been covering the search space for 12 years. In this keynote address, he explains how search has recently left behind the Search 1.0 and Search 2.0-eras...

Posted on February 26, 2008 11:51 AM

Guess what, my friends? SMX West is next week. And just a few weeks later, SES NY 2008 is occurring. The party is about to start and you shouldn't be left out! Fortunately, the forums have you covered (or we...

Posted on February 19, 2008 10:10 AM

Guess what? There are seventeen days until SMX West to be held in Santa Clara, CA. And guess what else? I'm going to be attending, as is Barry! It's going to be great fun. Are you going to be there?...

Posted on February 8, 2008 10:02 AM

Rand Fishkin wrote a blog post on the reasons why you must attend SMX West. Among his reasons: you can meet potential employees and clients, you can perform competitive analysis, you can brainstorm with speakers, you can test your elevator...

Posted on January 10, 2008 9:46 AM