Entries from Search Engine Roundtable tagged with 'search marketing'

Putting Search Into the Marketing Mix

SES San Jose 2007 Advertising Track: Putting Search Into the Marketing Mix Speakers: (Moderator) Sara Holoubek, Free Agent Consultant Misty Locke, President and Co-Founder, Range Online Media Curtis Dueck, Senior Account Manager, Epiar, Inc. Bill Mungovan, Director of Search, Carat...

Customizing Landing Pages Based on User Intent Gleaned from Search Results

An interesting Cre8asite Forums thread talks about an old topic on determining user intent based on search results, and then serving up a customize page to that user, based on his or her intent. G-Man asks, without "search engine data"...

Did-It Knocks SEO - SEMs Respond

A fun debate is brewing at Search Engine Watch Forums on a controversial DMNews article by David Pasternack named Troubled times for SEO firms from yesterday. David has three points, all making a case for PPC being more challenging than...

Ask.com Advertises on Google.com To Promote Search Quality of Engine

Currently a search on Raccoon at Google.com brings back an AdWords ad from Ask.com. The ad description says, "Use the New Ask.com to find it. Save time. Search better." If you click on the title, which reads, "Raccoon" it takes...

Search and Branding

The Branding and Search session started out with Barbara Coll Moderating and the following cast of characters: Ron Belanger, Senior Director of Channel Strategy and Development Yahoo! Search Marketing, Jonathan Mendez, Partner, OTTO Digital, Chris Copeland, Partner, Managing Director...


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