Entries from Search Engine Roundtable tagged with 'contextual ads'

I reported this the other day at Search Engine Land, Microsoft Content Ads To Open To All US Advertisers August 29. In short, Microsoft is opting in all US advertisers into their content network (i.e. ContentAds). The only way for...

Posted on August 22, 2007 10:01 AM

A DigitalPoint Forums thread has a member saying he has been beta testing the Microsoft alternative to Google's AdSense program, named ContentAds. He gave the new contextual ad program, from a publisher's perspective, a great review. To be honest is...

Posted on June 28, 2007 7:34 AM

The Amazon.co.uk blog made an announcement earlier this month that it has launched Context Links, a new contextual ad system. It appears that they've been thinking about launching contextual ads for quite some time. By adding a snippet of code...

Posted on June 20, 2007 9:17 AM

I hate to say I told you so, but in this case, I told you so. Tamar reported on Monday, Microsoft adCenter Using Matching Criteria Other than Keyword Searches to Display Ads. In that, she explained how the terms and...

Posted on May 3, 2007 7:03 AM

I was prepped two days ago for a Search Engine Land post that announced Ask.com To Launch Contextual Advertising Product. In short, Ask.com's Search Listings division is launching a contextual product to compete with Google AdSense, Yahoo! Publisher Network and...

Posted on April 26, 2007 7:29 AM

Dana Todd starts off by doing a few surveys to gage audience knowledge and then passes the podium on to Jennifer Slegg. Jen's top tips for AdSense publishers include using your page titles effectively and implementing/optimising meta tags. Think twice...

Posted by evilgreenmonkey on April 11, 2007 4:27 PM

Andrew Goodman kicks of the session by mentioning that the audience is most likely knowledgeable about paid search already and looking for more a source of more quality traffic. He passes onto Chris Bowler who starts by surveying the room...

Posted by evilgreenmonkey on April 11, 2007 2:47 PM

A recent study being discussed on Highranking Forums discusses the effect ads and calls to action become more flashy users are becoming better able to identify those ads and ignore them. Basically, things that look like ads aren't clicked nearly...

Posted on April 4, 2007 1:08 PM

How do we know that tax season is just around the corner? Not because it is a month after the new year, but because we are seeing tons of H&R Block ads promoting their TaxCut program. I noticed it on...

Posted on January 29, 2007 7:42 AM

A WebmasterWorld thread reports that notifications are being sent to advertisers that on January 25, 2007, they will be automatically included in the Microsoft content network. Other members confirmed the email, but I do not have a copy myself. One...

Posted on January 18, 2007 7:41 AM

On November 20th, Yahoo! announced they will be a bit more transparent by providing something they call Compliance Manager. What does it do? It tells you if there are problem areas on your site, stuff you have done on purpose...

Posted on December 22, 2006 7:49 AM

Ever since Yahoo! took a stance against images near their contextual ads, it has appeared Google has done the same. Many threads discussed that Google no longer felt it was acceptable to put images near the ads, because they unfairly...

Posted on December 14, 2006 7:21 AM

A DigitalPoint Forums discussion has several cases of Yahoo! Publisher Network publishers being banned in the past day or so from the contextual program. The thread believes there is now a round of YPN cuts, bans, going around at this...

Posted on October 31, 2006 7:41 AM

A small case study, very small case study, posted at DigitalPoint Forums shows how a person who has Google AdSense on three different sites, has the highest click through rate on his ads on the site that is most tailored...

Posted on October 3, 2006 7:24 AM

Getting people to click on your ads get harder and harder each and every day. The other week we discussed methods on how to Rotating Ad Blocks To Reduce Ad Blindness. We basically wrote that rotating in and out content...

Posted on September 28, 2006 7:32 AM

One of the major complaints about Yahoo!'s contextual ad program, the Yahoo! Publisher Network, was that the ads did not load as quickly as Google's contextual ad program, Google AdSense. Yahoo! has announced that they have made performance and style...

Posted on September 20, 2006 7:29 AM

I reported last Friday that many ISPs can not resolve the DNS information of the Yahoo! Publisher Network ads, making the ads not load, and slowing down page loads. Well, the issue, which was first reported back almost two weeks...

Posted on September 12, 2006 7:19 AM

A featured WebmasterWorld thread has a discussion about the rational that triggers people to click on a Google AdSense ad. There are many possible answers to the question listed in the thread, here they are summarized. "Compelling on topic or...

Posted on September 11, 2006 9:07 AM

After tons of speculation, Microsoft has finally come out to say that Microsoft adCenter Content Ads program is expected to be launched early Fall. As an FYI - I have asked to beta test it, so I hope to hear...

Posted on August 30, 2006 9:05 AM

eBay launched eBay AdContext a while back and ShoeMoney is currently running those ads on his blog. When I went to his site yesterday, I notice that one of the ads (aka listings) had a racy image of a woman...

Posted on August 22, 2006 7:47 AM

A WebmasterWorld thread asks if I have a page on strawberries, how do I get ads for "cream"? People tend to like eating strawberries with cream and the same deal with any product/service that is complimentary to an other. The...

Posted on August 22, 2006 7:34 AM